UX Professional | User Advocate






My Unique Background Gives me a unique perspective

My name is Jeremy Rook. I am a User Experience professional with experience in ICT4D, Human-Computer Interaction, User Experience Research and Design, and Project Management. I combine those things with effective communication skills and a record of reliability and responsibility, which provides a solid foundation to succeed in any environment.
I help expertly solve problems related to technology in any environment using a multi-disciplinary education and skills gained in the field. I bring people and technology closer together by acting as the user's advocate in every situation.
Apart from my abilities in the above areas, I am a Christian, husband, father, athlete, tinkerer, germanophile and lame joke king (or "corny joke colonel") with a passion for technology, people, and how they interact.

I firmly believe that UX is at the crux of most technology problems. Whether we realize it or not, each technology we interact with has a user experience; we probably should make these experiences positive.
Thank you for visiting my site. Please don't hesitate to email me if you'd like to talk!


Auto-Owners Insurance, Associate User Experience Analyst

June 2018- Present

As a UX Analyst, I am performing both research and design work day in and day out. Usability tests comprise a large amount of my responsibilities, as does creating web form mock-ups in Axure RP. I am able to explore every method of user testing and research, which I am using to expand my skillset. 

Michigan State University- Communications and Brand Strategy, IT administrator

March 2014 - June 2018

Utilizing my certification in ITIL Foundations, I implemented and maintained a proactive IT support role within CABS. I was tasked with projects as like Exchange Server migrations, computers system RFPs, desktop troubleshooting, and basic server administration. I also act as a facilitator between the business team and technology, providing insight into how business needs can be translated into technological solutions. I applied my understanding of UX principles to the IT domain, which led to a more effective technology and happier users. I have extensive experience in troubleshooting Mac OS, Windows 10, Dropbox, Microsoft Office, and Adobe Creative Cloud.

Rook Digital Solutions, Owner

January 2010 - Present

I offer a wide variety of computer support services at a reasonable hourly rate, including consultations, hardware repair, building computers, and more. I have grown in both my technological know-how and in my ability to relate with users' tech problems from assisting family, friends, and peers with personal computer issues.

Michigan Health Information Network, Help Desk Administrator

August 2013 - March 2014

I was tasked with creating a workflow for a new helpdesk at a non-profit organization responsible for the transfer of all health information across Michigan. I learned about Salesforce administration and development and created a basic helpdesk and knowledge base from the ground up using what I learned. On a daily basis, I was also responsible for serving our customers in solving connection errors and onboarding new users to become connected to the Health Information Network.

Holt Junior Rams Tennis, Head Coach

February 2017 - Present

I am the head coach of Holt's Junior High Tennis program. As the head coach, I am responsible for the growth and performance of roughly 40 students in 6th, 7th, and 8th grade. I have grown my leadership skills, and have been able to continue my lifelong love of tennis as an activity, and my passion for coaching and interacting with children.


Language Fluency

Software experience







Michigan State University, east Lansing

M.A. Media and Information, Human-Computer Interaction
Graduating December 2019

Michigan State University, East Lansing

B.S. Information & Communication Technology
Graduated December 2013


Larry Estlack Memorial Scholarship, 2018

Nancy Siedman Dempsey Memorial Scholarship, 2017

MSU Undergraduate Deans List, Spring 2013, Fall 2013


Email: rookjere@gmail.com
Phone: 517.648.3764
Address: Lansing, MI