User Advocate





About Me

My Unique Background Gives me a unique perspective

My name is Jeremy Rook. I am a User Experience professional with experience in ICT4D, Human-Computer Interaction, User Experience Research and Design, and Project Management. I combine those things with effective communication skills and a record of reliability and responsibility, which provides a solid foundation to succeed in any environment.
I help expertly solve problems related to technology in any environment using a multi-disciplinary education and skills gained in the field. I bring people and technology closer together by acting as the user's advocate in every situation.
Apart from my abilities in the above areas, I am a Christian, husband, father, athlete, tinkerer, and germanophile with a passion for technology, people, and how they interact.

I firmly believe that UX is at the crux of most technology problems. It doesn’t matter what the symptom may be- the cause is often found in the disconnect between expectations and reality.


Rook Digital Solutions, Owner

January 2010 - Present

I accept freelance UX projects. If you would like some insight into how UX can help you, let me know!

Auto-Owners Insurance, Associate User Experience Analyst

June 2018- Present

As a UX Analyst, I am performing both research and design work day in and day out. Usability tests comprise a large amount of my responsibilities, as does creating web form mock-ups in Axure RP. I am able to explore every method of user testing and research, which I am using to expand my skill set. Much of the work I do here is proprietary information, and I am unable to list specifics of the work on a public site like this.

Michigan State University- Communications and Brand Strategy, IT administrator

March 2014 - June 2018

Utilizing my certification in ITIL Foundations, I implemented and maintained a proactive IT support role within CABS. I was tasked with projects as like Exchange Server migrations, computers system RFPs, desktop troubleshooting, and basic server administration. I also act as a facilitator between the business team and technology, providing insight into how business needs can be translated into technological solutions. I applied my understanding of UX principles to the IT domain, which led to a more effective technology and happier users. I have extensive experience in troubleshooting Mac OS, Windows 10, Dropbox, Microsoft Office, and Adobe Creative Cloud.

Holt Junior Rams Tennis, Head Coach

February 2017 - Present

I am the head coach of Holt's Junior High Tennis program. As the head coach, I am responsible for the growth and performance of roughly 40 students in 6th, 7th, and 8th grade. I have grown my leadership skills, and have been able to continue my lifelong love of tennis as an activity, and my passion for coaching and interacting with children.


Language Fluency


Software experience








Michigan State University, east Lansing

M.A. Media and Information, Human-Computer Interaction (HCI)

Michigan State University, East Lansing

B.S. Information & Communication Technology
Graduated December 2013


Larry Estlack Memorial Scholarship, Fall 2018

Nancy Siedman Dempsey Memorial Scholarship, 2017

MSU Dean’s List, Spring 2013, Fall 2013

TC 462 Capstone Best-In-Class Project, Fall 2012


Phone: 517.648.3764
Address: Lansing, MI